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OPPORTUNITIES

Sponsorship and Event Marketing offers a brand far more than awareness

This is a fantastic opportunity to increase brand profile, awareness and marketing led activities. Our race team offers the perfect platform to communicate a brand whilst providing a direct engagement with consumers throughout the UK & Europe, offering a unique partnership opportunity not often found in other sports.


Sponsorship and Event Marketing offers a brand far more than awareness, we deliver content rich platforms that can be activated across multiple channels, including experiential marketing, digital, new media, PR and promotions, inspiring change in consumer perception and behaviour.

Our race team sponsorship packages are not a one case fits all marketing tool, they are bespoke, adaptable and tailored to each company’s own strategy and unique brand attributes. Sponsorship and event marketing is also a natural extension and exciting alternative to traditional communications.

We ensure all sponsorship and event marketing solutions are fully integrated into the core brand strategy and overall communications plan. Through creative partnerships and associations, we deliver powerful communications that engage consumers through their passion.

Partnering our race team will provide your company with a year long sponsorship platform which can be used for a whole raft of advertising, promotional, merchandise, PR & marketing led activities. Our championship also has a potential Global audience reach of 500 million.

Current/previous sponsors who have engaged with this race series include AON Insurance, Wrigley/ Airwaves, Ebay Motors, Leyland Paints, The Money Shop, Honda Cars, Cartridge World, Chevrolet, Castrol Oil and Silverline Tools to name a few; these are major brands that have gained significant exposure through this championship.

Our race team worked fantastically well for our previous title sponsor who utilized both the TV exposure and track-side opportunities to increase their brand profile and product awareness throughout the UK and Europe. They also used our team for in-store competitions offering customers money can’t buy VIP days at the races.

Sponsorship activation also included a race replica promo car which was used by regional business development managers. We also provided customer focused money can't buy VIP hospitality competitions for each round of the championship. Track-side promotional stands were used for merchandise, data capture, drive sales plus a schools and community and B2B program, providing a vast range of tangible and intangible benefits for the brand.

Our branded race team transporter and support truck were also seen travelling all over the UK creating further brand exposure. Our new team website at the time attracted over 1/4million hits in its first month with our partner sponsors reaping the benefits through hyperlinks to their sites.

We have again teamed up with Bournemouth University through our Graduate Scheme who will measure the TV Airtime & Media exposure generated for all commercial partners. In our last season of racing we provided our previous title and primary sponsors with over 5hrs of visible ITV brand recognition.

Spectator loyalty has always been one of the BTCC's major strengths, a fact proven by exit poles conducted by Independent. Survey data has also confirmed above average levels of sponsorship recall, with the majority of those Interviewed expressing loyalty to products and brands promoted via the championship.