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BTCC/ TV-MEDIA

The British Touring Car Championship commands live TV coverage on race day reaching 96% of UK households on the ITV4 free to air TV channel. With over 120 hours of TV coverage on ITV alone and occupying a prime time TV slot on Sunday afternoons. Our championship also has a cumulative Global audience reach of 500million...


The BTCC TV and spectator demographic is predominately of the ABC-1 category, Male 64%, Female 36% providing an ideal target audience for many brands.

The BTCC is the highest profile motor racing championship in the UK & Europe and competes in front of the largest crowds in British motorsport from Knockhill in Scotland to famous Brands Hatch in Kent - circa 35,000 live track-side fans in attendance at each race weekend throughout the season.


- Live ITV Coverage UK

- Cumulative Global Audience Reach 500 million +  

- 20 Million + UK ITV Live Audience 2014 (109hrs, 30mns)

- 10 Top Sporting Events On Parr With Premiership Football/Cricket (Full 8hr- 2 Day Events from March to October)

- Circa 370,000 Live Track-side Audience - Consumer
Engagement

- Social Class 81% - ABC1

- Gender Profile 64% Male - 36% Female

- UK Radio Coverage 2014 = 154 Stations – 50hrs, 36mns

- Cumulative UK Estimated Radio Listeners 53.98 Million

- Dennis Publishing Figures -
Auto Express Magazine (256,214) Per Month
Evo Magazine (265,163) Per Month
Auto Express Website Visitors Per Month (1,405,884)
Evo.co.uk Website Visitors Per Month (399,912)