The British Touring Car Championship is one of the best-loved and most illustrious motor racing championship in the World. Since its inception in 1958 - only Formula 1 and America's Nascar's Stock Car Series have longer histories - the BTCC has attracted and captivated millions of fans from right around the World.
Every year more fans follow, watch, read and listen to some of the most exciting racing around. The BTCC continues to deliver a lasting appeal that to this day continues to deliver a punch and panache that no other motor sporting arena in the UK can even remotely achieve.
Broadcast live to over 20million viewers on the ITV network alone (500million cumulative global audience reach) and reaching 96% of UK households, this made for TV Racing Championship is a front line sport in an ever increasing digital age. Through creative partnerships and associations the BTCC allows your brand to deliver powerful communications that engage consumers through their passion.
The BTCC TV and spectator demographic is predominately of the ABC-1 category, Male 64%, Female 36% providing an ideal target audience. The BTCC is the highest profile motor racing championship in the UK & Europe and competes in front of the largest crowds in British motorsport from Knockhill in Scotland to famous Brands Hatch in Kent.
The BTCC is an ultra competitive saloon car championship with action packed made for TV sprint races. Door handle to door handle racing never fails to excite, spectacular racing with spills and thrills which are guaranteed to bring any companies brand alive.
The BTCC offers 30 action packed races held over 10 race weekends throughout the season, allowing brands to cut through the clutter in an overcrowded market place. We deliver powerful communications and some exciting experiential activities providing your brand with a year long marketing platform that already exists, allowing your company to connect with our race fans on both a rational and emotional level.
No other saloon car championship comes close to the BTCC in the UK as far a spectator appeal goes; and with 3 action packed sprint races on race day it’s guaranteed to get your pulse racing. The BTCC also enjoys a fantastic support race category which includes; the Porsche Carerra Cup, Ginetta and the Renault Clio Cup to name a few, meaning the viewing public and track-side race fans are in for a bumper filled 8 hrs of on-track action on race day
Just as in the BTCC, an open paddock policy enables the crowds to stroll around the support race team’s awnings as they prepare their cars for race action. Bear in mind that admission to BTCC race meetings is FREE* for children creating a true family event, it all adds up to value for money entertainment for the visiting public. All this excitement is broadcast live on ITV…